Frank Sinatra DVD

Moviestorm Sponsors Europe's First Machinima Festival

Cambridge, GB (PRWEB) October 9, 2007 -- Moviestorm? today announced its sponsorship of the Machinima Festival Europe 07. The festival, which is supported by the Academy of Machinima and Arts Sciences (AMAS), attracts both professional and enthusiast creators and is likely to encourage more people to try machinima for themselves.

As machinima keeps evolving, its practice is spreading beyond the gaming community. Subgenres like in-game dance movies and political machinima are fast gaining recognition. With the guidance of some of the most experienced machinima makers in the world, festival participants will find out what machinima can do, see a lot of great machinima, and learn how to create their own machinima.

The festival runs from 13th to the 14th October and is taking place at DeMontfort University in Leicester. Professor Andrew Hugill, Director of De Montfort University?s Institute of Creative Technologies said: ?Machinima is an exciting and important emerging phenomenon which is capturing the imagination of individuals and communities including games players, film makers as well as anyone interested in exploring new ways of communicating a narrative. By holding Europe?s first machinima festival, we aim to bring these communities together and open up the exciting possibilities of machinima to a wider audience.?

Moviestorm will have a stand for the duration of the festival, as well running Moviestorm workshops. Matt Kelland, Moviestorm Founder and Evangelist will be taking part in the ?tools for machinima? program at 12pm on Saturday October 13th. Ann Garner, Moviestorm Director of Marketing said: ?Machinima is a young person?s medium, still considered underground, but shows signs that it is about to break into the mainstream. We are very excited to be sponsoring this event, and would encourage anyone interested in machinima or Moviestorm to come along to the festival?.

Moviestorm has been nominated for best commercial/game award, for its promotional move ?Did That Break Your Concentration??. The award categories will be judged by a distinguished panel including: award-winning author and Reader in Creative Writing and New Media at DMU, Kate Pullinger; Martyn Ware, artist and record producer, who was a founding member of the pop group The Human League and who also formed Heaven 17; and, Hugh Hancock, Artistic Director of Strange Company, and co-inventor of the word "Machinima", and co-author of the recently-published Machinima for Dummies. The winner of each category will be announced at the official Awards Ceremony taking place on Saturday 13th October at 7.00pm

Notes for editors:

About Machinima Festival Europe 07

If you would like to attend the festival or interview any of the organisers, please contact De Montfort University?s Press Office on (0116) 257 7400

http://www.machinimaeurope.co.uk

About Moviestorm

Moviestorm? is the first dedicated movie-making tool based on machinima.

Using the same technology that powers modern computer games, it enables users to produce high quality animated movies from ten seconds to feature length, with realistic actors, speech and natural interaction with the sets and props. It includes tools for scriptwriting, set building, character creation, editing and titling as well as filming itself.

This complete movie-making package takes the user all the way from initial concept to finished movie. Its ease of use makes it accessible for first time film-makers, while its advanced features make it suitable for pro-am users.

It allows individuals and groups the ability to create a large variety of output; from comedies, music videos, video blogs, soaps, drama and documentaries, potentially through to high-quality complex movies that traditionally have only been affordable to larger studio endeavours.

More information and free software download can be found at www.moviestorm.co.uk

For more information, please contact:

Ann Garner, Director of Marketing

E-mail: ann.garner @ moviestorm.co.uk

Tel: +44 (0)7720 404611

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